For hospitals in China, 2009 is a year for brand construction. During Jun 28-30, 2009, China Brand Hospital Conference was launched in Sanya city of Hainan province organized by China Medical Promotion Association, China Brand Management Association and China Medical Brand Research Center and China Commercial Times News. It is a great opportunity to publicize our brand hospitals and their great achievements, and to promote hospital future developments.

This conference aimed at discussing hospital brand construction after China Medical Reform, and helping hospitals better implementing the new policy and developing new strategies for brand construction. On the occasion of 60^th founding anniversary of China, this conference could also be an exhibition of the great achievements by Chinese healthcare industry, a review of new medical technologies and advanced hospital services, and an award assembly for brand hospitals and their outstanding directors. In this conference, Beijing Jian An hospital was honored People’s Specialized Hospital. It is a result of recommendations from healthcare industry, media publicity, public voting and expert reviews through strictly screening and evaluating of hospital public awareness, favorability, credentials, influence etc.

Xie Haitao, director of Jian An hospital attended this conference and presented in the award ceremony of China Brand Hospitals.